Shade Cycles, formerly Harley-Davidson Center Inc., completed 43 years of service to Richmond and the surrounding area on March 29, 2019.  Stop in and see what is new for 2020 Harley-Davidson Motorcycles.  

The dealership opened at 725 N. 10th St. on March 29, 1976, in a building that had been a grocery store.  The building underwent two additions and several remodels as the business grew.  It finally became evident that a larger facility was required and a new building was started at 2240 Chester Blvd in the fall of 1996.  Upon completion in March of 1997 the dealership relocated to that building and remains there.  

George and Louise Shade opened the dealership and Louise still manages the dealership as George passed away in 2015.  The staff of the dealership consists of Greg Brooks, Motorcycle Sales, Ken Millhouse and Jon Keller in Parts and Accessories, Brittany Reece in Motorclothes, Greg Shade, Service Manager, Gene Davis, Service Writer, and Service Technicians Don Young and Mark Schlechty.

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